Makers

Creatives. Founders. Parents.

Growth: How I turned 2,000+ visits into over 16 subscribers in just 30 days! /s

If you can’t tell from the headline, I was excited about the (I’ll admit small) amount of traffic but underwhelmed with the end results, but growth is growth. This is a brand new blog and I’ve never done this before, so getting almost 1,000 hits from one of the blog posts felt like a pretty great first month for me.

TL;DR

The content is good.

But I suck at this.

With some tools, I sucked less. It could’ve been worse.

I’m gonna keep at it!

The tools did well, but I didn't

The tools did well, but I didn’t

My growth stats for the month:

Here are some of the SumoMe plugins I used to both track where users were clicking and collect emails.

SumoMe Heat Map:

Heat Map of Makers Blog

Heat Map of the Makers Blog

 

SumoMe List Builder:

Screen Shot 2015-06-16 at 2.43.43 PM

9 Email addresses collected

 

SumoMe Smart Bar:

Screen Shot 2015-06-16 at 2.44.20 PM

7 Email addresses collected

 

SumoMe Share Plugin:

25 total clicks on social share links

25 total clicks on social links

 

 

 

 

 

Just 25 clicks, and no easy way to find out where those tweets, FB posts and Pins are!

 

SumoMe Image Sharer:

5 total shares (not WORTH the screenshot!)

 

Referrals generated for Gumwall:

56. Out of 2,000+ pageviews!

Here’s where I shared my posts:

Gumwall Facebook Page (small following: 50+)

Gumwall Twitter (small following: 130+. Mostly spam probably)

Gumwall Instagram (small following: 120+. A lot of teenager girls that like inspirational quotes)

Nerdist Corkboard (this CAN get you a lot of exposure. They pick a few each Nerdist podcast to mention. Hard to track)

Sub Reddit – r/SideProject

SubReddit – r/photography

SubReddit – r/blogging

 

My posts ranked by traffic (pageviews):

Leo Trieu, Founder of Code School – 1,132

Eli Sierra, Founder of UX-App – 607

Leah Remillét, Photographer and Consultant – 262

Annalise Sandberg, Founder and Food blogger at Completely Delicious – 102

Michael Zaro, Founder at Coding Campus – 93

 

Tools I used:

Buffer – A tweet and Facebook post scheduler. Queue up articles and posts and Buffer shares them at the best times through out the day (if you have enough in there).

Pablo – Buffer made this little tool to quickly make shareable image with quotes on them since tweets and FB posts get more engagement if they have photos.

Tiempy – Like Buffer, but it does more at the “Free” tier. I’m starting to use this more than Buffer.

Mention.com – This helped me find out who was sharing the interviews on Twitter.

Bold – I used this to create shareable images with quotes for Instagram.

Over – And… sometimes I used this to create shareable images with quotes for Instagram.

Methods I tried to make my posts more successful:

Attention grabbing headlines:

I tried to find something unique. Something about the person in the interview that would make the headline more catchy. I also have started making some headlines more “Buzzfeedy”.

Easily shareable images:

Using Pablo, I took fun or inspiring quotes from the interview, put them on a stock photo or an image the interviewee shared with me and share that on Twitter, Facebook, Pinterest and Instagram.

Heads up 7 Up:

I tried to post a teaser or sneak peak the day before, then do a follow up the day or two after. I don’t have a large following on Facebook or Twitter so this hasn’t been crazy helpful, but it allows the interviewee to favorite or retweet which does help.

What’s next:

Share multiple times:

I noticed some tech sites I follow on Twitter would post an “In case you missed it” (ICYMI) tweet days after, sometimes multiple times. This might be more effective once I get a larger following on social networks.

Better Interview Questions:

When I first started this, I thought my questions would get stale quickly. Then, on Reddit, I got that same feedback and decided to do it already. This has not only helped me enjoy reading them more when I’m proofreading, but also makes for more personal and fun interviews.

More Growth:

DUH! right? But I want to use more growth tools that are out there and apply some of the growth “hacks” that I’ve read about.

I don’t intend for this blog to become a crazy popular ad-driven blog, but I do want the content on here to reach the people who need the inspiration and motivation to get their own thing going.

In Conclusion:

I don’t know what I’m doing, but it’s better than doing nothing.

The results were mediocre, but I hope with persistence, they will continue to improve.

The tools were not the problem, just my lack of experience.

 

Get off your butt!

Get off your butt!

3 Comments

  1. Glad to hear Mention helped you find people sharing your interviews! You’re building a great blog here. :) – Brittany, Content & PR Manager

  2. SumoMe discover got me here. That: I don’t know what I’m doing, but it’s better than doing nothing. saying and image definitely had me prepared to be entertained.

    First place my eyes took me was your about image and description- I have a family so you instantly made yourself familiar to me.

    “The tools did well, but I didn’t” image is way cheesy/bad, I almost thought this was about to be a horrible sales post and was going to leave(good thing your about me invested me to read along).

    Most interesting part of this post was the tools you used. People always want to know the tools(you’ll learn about that on leadpages.net)

    You should opt-in to leadpages.net you don’t have to buy anything(I haven’t) they giveaway great tips, webinars and info all the time.

    • bradenhamm

      December 31, 2015 at 12:06 am

      Thanks for the tips.

      This was my first time doing this kind of post and figuring out how to structure it was hard.

      Maybe I should have put the list of tools I used in a separate post.

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